Real Age Testers - Be Wary of Dr. Oz

Posted March 30, 2009
File under: Weight Loss

So far about 27 million people have taken his test.   But is Dr. Oz this sly?

http://www.nytimes.com/2009/03/26/technology/internet/26privacy.html?_r=3&ref=business

“RealAge allows drug companies to send e-mail messages based on those test results. It acts as a clearinghouse for drug companies, including Pfizer, Novartis and GlaxoSmithKline, allowing them to use almost any combination of answers from the test to find people to market to, including whether someone is taking antidepressants, how sexually active they are and even if their marriage is happy.

RealAge sends the selected recipients a series of e-mail messages about a condition they might have, usually sponsored by a drug company that sells a medication for that condition. “

1 Comment so far

  1. ready2bskinE @ March 30th, 2009

    I don’t think that should surprise anyone. Marketers in every industry are finding ways to obtain more and more information about their target consumer groups and they’re all using smarter marketing strategies. They’re really competing for our dollars.

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