healthnut

http://www.boston.com/bostonglobe/ideas/articles/2009/02/22/qa_with_alissa_hamilton/

“…it’s put in huge storage tanks where it can be kept for upwards of a year. It gets stripped of flavor-providing chemicals, which are volatile. When it’s ready for packaging, companies such as Tropicana hire flavor companies such as Firmenich to engineer flavor packs to make it taste fresh. People think not-from-concentrate is a fresher product, but it also sits in storage for quite a long time.”

“Hamilton traces the history of the drink, first processed in the United States in the early 1900s as a canned juice that was said to taste like “battery acid.”

This is according to former FDA commissioner David Kessler, MD.  These are the four things that make us eat more:

The Fat
The Flavor
The Sugar
The Temperature

Sugar is the biggest culprit but when fat is added, people get hooked.

http://www.youtube.com/watch?v=iq6Ov_uCxGc

http://theendofovereating.com/

http://online.wsj.com/article/SB124084009832659309.html